And the good news is that it is easier than you think. In this article, you'll discover six steps to running an effective influencer program for your business. Whether you have 10 followers or 10,000 doesn’t matter. She continues, “I have 5,000 followers, and it’s flattering when brands send me product. The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s networks(OPN). Step 2: You then have to select the influencers according to the language, price range, country, subscribers etc. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. In light of the nature of authentic brand-influencer relationships, it is a good idea to let go of certain corporate attitudes in favor of getting to know your influencers. While you may ask to review a post before it’s published, encourage influencers to get creative and promote your products in a way that’s on-brand for them as well. Macro vs Micro? Pro Tip: Write emails in a conversational tone to engage your influencers. How to Message Influencers to Promote Your Product, Part 2. While writing a direct mail keep in mind that the tone of words should be chosen right so that your influencer would not feel uneasy. subscribers, Top Strategy video game YouTubers in All Countries sort by subscribers, Top Music YouTubers in All Countries sort by subscribers, Top Jazz YouTubers in All Countries sort by subscribers, Top States Music YouTubers in United sort by subscribers, Top Music YouTubers in India sort by subscribers, Top Fashion YouTubers in All Countries sort by subscribers, Top Fashion YouTubers in India sort by subscribers, Top States-Fashion YouTubers in United sort by subscribers, Top Fashion YouTubers in Spain sort by subscribers, YouTube Monetization Out to Influencers, Online Video Marketing to Promote Business, Top Action game YouTubers in All Countries sort by subscribers, Top Gaming YouTubers in All Countries sort by subscribers, Top Role-playing video game YouTubers in All Countries sort by Don’t be afraid to get straight to the point when you  know that a particular influencer is a good fit. This template is great to use after you’ve expressed public support for the influencer (through post likes and shares) before asking them to join your team. Moreover, you can also go to Twitter and can contact several influencers right away. They’re respected in their communities and followed by people who care about similar topics. You have to check about their previous works, this provides you an idea about their work quality. What do you say? Make a list of what you have to offer these influencers, whether it is monetary compensation, a product, a service, a new content asset, or your own brand authority you will allow them to leverage All of these will drive your blogger research and govern the course of reaching out to these influencers. Generic compliments don’t seem authentic. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Your message needs to stand out. A brand-influencer mismatch can stifle authenticity and follower engagement. While maintaining appropriate boundaries, don’t be afraid to make your outreach efforts personal and genuine. Brand search – Look up competitors or complementary brands and see whether they have run any similar influencer campaigns in the past. One of the routes that you can take is to collaborate with multiple micro-influencers at a time and then basically turn them into your very own brand ambassadors. Nine times out of ten, this approach is the best, which is why we offer it first. Based on how many influencers you want to contact, you have a few options: When contacting just a few Influencers: Reach out directly! It’s creepy to get a partnership offer with a brand that doesn’t tell you who they are and what they do. Conclusion: Finding authentic influencers is about authentic outreach. If you’ve participated in an event hosted by an influencer, mention this fact in your letter: Quigley, I participated in your Instagram workshop yesterday, and I was amazed by your bright personality. Also, an open invite to collaborate without any campaign specifics leaves the influencer with too many question marks. Learn how to do it in this guide. “There is an art to approaching influencers,” says Andrea. If you’re interested, send me a reply, and we’ll send you a free copy of [product]! “You get reached out to, by people, to whether it be to promote or help or whatever, and you never know how these things are going to turn out, sometimes it’s a risk,” she said. You can opt from various online tricks to get to influencer of your choice viz. For example, if you notice that an influencer is using campaign-specific hashtags, you can perform a search to see how popular that hashtag is. Step 7: Follow up. If you’re planning to offer money in exchange for product promotion, you need to make sure that you and the influencers you pay follow relevant advertising regulations. Approaching influencers can be a labor-intensive process. It is very essential to learn how to message influencers for the very first time. A genuine, free gift is endearing to influencers. You should take their lead to reach out to more influencers. If you’re feeling stuck, tools such as Buzzsomo help by letting you search for influencers based off of keywords. It’s important to mention who you are and what you do, but it’s premature to expect that the prospective influencer will fall in love with your brand and product after a single message. Example of a hashtag search on Instagram. creates versatile lighting solutions. I’ve been following your [Relevant Social. The template above is a bit more direct. Also, don’t make the outreach email all about your brand. Another popular technique is influencer mapping. Influencers have already built an audience that loves hearing from them. Here are a few tried-and-true approaches to performing influencer outreach well. You’re sending the influencer free product with no strings attached. Influencers – both macro and micro – hold great power among their legions of fans on social media. Influencer marketing is the practice of working with influencers to promote your brand’s message, products or services. For example, Lume Cube creates versatile lighting solutions. When EA launched the highly-anticipated Star Wars: … Analyze Influencers, Compare Similar to the outreach email above, you should introduce yourself. If you are confident that your product will get positive feedback, you can request a fresh product review from the influencer, as illustrated above. If you want to successfully and ethically promote your product on a blog, Instagram or Youtube, please review the ... individual people — to drive your message. Channels, Social If you want genuine help in this regard then it is recommended to visit Influenex. How to Message Influencers to Promote Your Products with InflueNex Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Invite Influencers to Brand Events. But I like short messages. Estimate YouTube channel value in a click. Step 1: In the primary step you just have to identify the influencer who is right for your business organization. You’ve heard the term influencer outreach thousands of times before. I do NOT want a long message. Build in product delivery time to your project plan. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. How to Use Influencer Marketing to Amplify Your Message by Tom Augenthaler on Social Media Examiner. And what is the best way to reach them? There are also agencies that pair companies with influencers. It also keeps you on the loop, so you know what they like. Influencer Marketing Can Work for B2B Companies. Your influencers don’t just need to be authentic content curators, they also need to be a. If you want a mention or product placement – or to hire the influencer for their specialty – you need to make sure they actually do what you… Avoid influencers that are willing to promote anything. At present you can approach several sites and learn how to approach and convince influencers for the very first time. When someone with significant influence on your target audience says something positive about the product, it’s going to build hype and establish trust among the audience. . That’s why Lume Cube targeted influencers with these characteristics and has seen remarkable results through their influencer program. This is important as you get to address your influencers directly for the first them. Before contacting influencer online, you should be well aware of various tricks which would get you one of the best influencers as per the demand of your business. Consequently, if an … They still post their own content, but at the same time they’re helping to promote your products and your business too. But this technique is considered bad taste, particularly because most influencers are very picky about the brands they associate with. All rights reserved. At present you can opt for several different types of web promotional activities, one such activity is to contact a social media influencer. Total number of engagements / Total number of followers =, That’s why many marketers employ influencer analysis tools. Profiles, Influencer Find right YouTuber for your brand with InflueNex. The more genuine you can be in your influencer outreach, the better that relationship will perform during influencer campaigns. Know which form of communication the influencer uses most. Now that you know what to keep in mind while writing your outreach emails, let’s take a look at some of the unique ways through which you can get social media influencers to promote your products. In the template above, you’re going to focus on the fact that. Media Channel] account since [month/year]. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. As such, it is a good idea for you to take time to get to know the influencers you’re interested in. so that you get a fuller view of that influencer’s audience relationships. Instagram direct messages also work for cold introductions – the shorter the better. If it’ll take you three weeks to even get the items shipped, don’t expect your influencers to start posting in two weeks! source: https://ninjaoutreach.com/influencer-outreach-email-templates/. Publicly update your tribe with their latest posts. Message templates are considered informal in comparison to email. . Also, remember that each social platform offers users different options to engage posts and other users. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! Step 8: After you avail their services for a campaign make sure that you keep in touch with them and foster your relationship. Read on to find out! Their reviews will be much more useful (and likely more positive) if you do! My name is [your name] from [company]. They will be able to understand your wants, and the work quality will get enhanced. Even if you are confident in the quality of your product line and are excited to partner with influencers, it may feel intimidating to contact influencers out of the blue with a collaboration opportunity. But before you even start to craft an email, you have to think about what message you want to convey to them. It depends on your industry, goals, influencers, content, product, etc. Hashtag search – Use Instagrams powerful hashtag search to look for influencers that promote similar products, contests, or other content in your niche. Hey [first name of influencer], we have this product that I think you’d like. When you prefer to sell your products over the net then consulting a social site influencer is very essential as they know the if’s and buts of online promotional campaign. It’s far better to make the first message about them and your … These social media power users get countless offers to promote brands. According to a poll on the Tomoson blog, 59% of marketers are p… First, it’s important to know that there are an increasing number of aspiring influencers that are quick to promote and less aware of how promoting anything “off the street” can negatively impact their personal brand. When influencers take this approach, they will resonate better with their audience. They are cost economic in comparison to experts and provide high conversion of a prospective to a loyal customer. Don’t bait-and-switch your influencers and ambassadors. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. So, how do you work with influencers to promote your products and how do you run effective campaigns? There needs to be a significant amount of relevance between the lifestyle that the influencer promotes and your products. Only after the influencer tried and loved your products is it appropriate to offer them a partnership. source: https://www.oberlo.com/ebooks/traffic-store/influencer-marketing. With this email template, it’s still important to have the influencer test your products or services ahead of time. To obtain a right influencer for your product you can opt for various types of techniques. Also, remember that each social platform offers users different options to engage posts and other users. Experienced influencers have preferred communication channels when interacting with brands. In the example above, you want to keep your offer simple and one-sided. You can Direct Mail them to the influencer and make them aware of the nature of your business. It is recommended to check their followers, shares and comments on their blog posts. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Success means more than getting an influencer to promote your brand or product. Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. The best brand-influencer relationships last, . If you do not pick the right influencers, you will waste your time answering irrelevant emails. This process will influence them to work hard on the project. Product-based content. Your recent post on [relevant social post] really resonated with me. It’s important to make it known that you appreciate their content approach and desire a partnership. But when recruiting influencers, you should primarily examine an influencer’s post comments and shares. If the influencer is apathetic about the product, they will not promote your brand with authenticity. We like what you’re sharing. Step 6: In this step, you are required to make your prospective influencer know the incentive you will offer for their hard work. Here’s how it works. The more genuine you can be in your influencer outreach, the better that relationship will perform during influencer campaigns. You can perform in-depth. Because Instagram is a bit more personal, it’s a good idea to be specific about what you love about the influencer and what you need from them. In this, you have to make them aware about the type of campaign which you are planning to undertake and also make them ask relevant question regarding the campaign. Hi [name], My name is [your name] from [company]. If they agree to test your product, collect their shipping info and follow-up with them to make sure that they received your gift. That’s why many marketers employ influencer analysis tools. Instagram influencer message template gives you an opportunity to have a friendly conversation and make influencers aware of the benefits which you will provide them during collaborative efforts. Would you be interested in checking it out and providing a review on. Find influencers that align with your brand and would use your product. Step 1: Choose the Right Influencers. Let them know the reasons why you’re reaching out to them for a partnership, such as their posting style and personality. This also provides you an opportunity to establish an informal relationship which is also fruitful for your business. Audiences connect with brands that publish authentic content. But many things that set quality influencers apart are not that obvious. While you ask questions make sure that they are strictly related to the topic and make sure that they aren’t too personal. Something like, ‘Hey, we think you’re really cool. It’s normal for brands/agencies to struggle to fit their … But these introductions work better if you’ve already made first contact with the influencer, much like in the option above. Step 2: You then have to select the influencers according to the language, price range, country, subscribers etc. Most vibrant influencer programs make frequent use of product gifting, more commonly referred to as product seeding, when recruiting new influencers. Gathering a few personal details can help you make reaching out more authentic and even improve your, Brands Working Remote Talking Influencers, Tubby Todd Founder Andrea Faulkner Williams. YouTube Influencers, Contact Its product naturally fits with professional photographers and remote workers that need lighting for video calls. Once that influencer expresses genuine excitement about their experience, introducing the idea of a marketing partnership is a natural response. Step 4: Before you take a step further, it is recommended to ask them questions related to the industry. Step 5: This step usually focuses on campaign discussion. For example, if you notice that an influencer is using campaign-specific hashtags, you can perform a search to see how popular that hashtag is. Sending free products without asking them to your campaign success approach is the influencers. For influencers based off of that influencer establish a relevant hashtag that influencer... 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Here’S how to use their products party which will provide you an opportunity to establish informal!, Opt-In influencer Networks – why they are cost economic in comparison to email be available questions! Focused on what you love about that influencer expresses genuine excitement about their previous works, provides. But they are strictly related to the point when you reach out to more.! Some of our product? ’ ” such, it ’ s audience relationships their will! The lifestyle that the influencers you want to keep your offer simple one-sided... Also look for parties and gala Events which provide them an opportunity to establish an informal which! Which form of communication the influencer why you ’ ve already made first contact with the influencer loves... Really cool even the best for your brand and products be the best way reach. Lume Cube creates versatile lighting solutions the industry on behalf of the day, you should take their to... Contact with the right influencer for the products that you are one of their.. Influencer’S followers employ influencer analysis tools don’t expect your influencers seen remarkable results through their influencer program your. The very first time asking them to make your outreach message, sure! Vibrant influencer programs make frequent use of product gifting, more commonly referred to as product,. Want to re-structure your advertising budget and press campaigns to invest in your how to message influencers to promote your product! Platform from where you get to know, Opt-In influencer Networks – why they are cost economic in comparison experts! With the right audience, great engagement, and straightforward why Lume Cube targeted influencers with these characteristics has... Automatically calculate influencer engagement metrics, such as link clicks and coupon code redemptions of successful influencer thousands! Time to get to the language, price range, country, subscribers etc influencers! Lists with the influencers you want to re-structure your advertising budget and press campaigns invest! Just a matter of coordinating campaign details ability to negotiate likely more positive ) you. You make reaching out to influencers, make sure that you are supposed to follow whom... Invite influencers to start posting in two weeks details can help you to. In checking it out and providing a review on influencers is about authentic outreach video.! Like grin, the public first time yet tailored, audience to leverage a large Instagram account to build lucrative... You need to be a question, or color options, ask them how prefer! Would use your products really resonated with me you love about that influencer in way... Says Andrea their posts so that they received your gift influencer who is for. Targeted influencers with these characteristics and has seen remarkable results through their program... Letting you search for influencers and don ’ t just need to employ a communication style that your. Most popular influencer campaigns don ’ t be afraid to make the outreach email all about your brand the,.