So this tool is kind of half for research, half for stalking. YouTube-based influencer search engine, so it’s not very effective as discovering influencers that are on other platforms. If you’re looking for a basic twitter analytics search engine, then FollowerWonk is definitely a search engine that you can consider. Groter bereik betekent een lagere betrokkenheid. Let’s make things a little more affordable with these next couple tools. Platforms supported: Blogs (main focus). While it doesn’t have every single feature, it should have all the features most bloggers need. It doesn’t offer as many actual search features as some of the other search engines in the market, but the important bits are still there — allowing you to discover influencers through relevant keywords and tags associated with their profiles. It’s honestly one of the easiest and most efficient marketing research tools available, and there’s not much fault that you can find with. and ask them to endorse a product or service that your business offers. Only takes into account real and authentic engagement — fake followers are immediately crossed off along with fake engagement. While it’s main focus is on blog influencers, GroupHigh can also help you find Twitter, Instagram, and YouTube influencers. Second, BuzzSumo also includes a great Twitter influencer research tool. It was one of the first in the scene and is the benchmark that led to the production of all these other influencer search tools. Home Blog Social Media Influencer Marketing 9 Tools for More Organized Influencer Research. Much like how we got a very YouTuber-focused search engine with InflueNex, you have a Twitter-based search engine with FollowerWonk. Awario calls itself a “social media and web monitoring tool”. Again, much like with traackr, although you can’t call its larger database a bad characteristic, it can make it difficult to find suitable influencers — especially if you don’t make proper use of their keyword and filter search tools. ), you get advanced filters (for selecting category, language, etc. HypeAuditor is for businesses who are interested in networking on Instagram. Formerly a tool from Moz, Followerwonk has transitioned to new ownership under one of the original engineers on the project. How does one define Influencer Marketing? Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. Hunter is a bit of a twist. Secondly, it’s a subscription-based service with prices that are rumored to start at around $500 per month. It does come with a dashboard where you can see how that Influencer has performed over time — their most popular posts, their official ranking, etc. While BuzzStream does display information on social media accounts, it’s still primarily focused on websites. First, BuzzStream offers a browser extension that lets you research regular websites you find while browsing the web. BuzzStream includes more team-focused features than NinjaOutreach. How to Structure a Social Media Kit to Land Brand Deals. BuzzStream. You can also snag 2 months for free if you pay annually. Whether you’re a solopreneur or part of a team, you’re already fighting tooth and nail to build your own audience. Of course, you can collapse this and manage how you want it to look, but that’s a skill that you’re going to have to learn how to do yourself — and it’s not as intuitive as the interface makes it appear. Excel as an Instagram influencer here with our compiled influencer marketing research. Both of them offer free plans. Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. ), Limited to blogs and apps (no support for other social media platforms. However, it is still relevant to the subject at hand. Can be used not only for websites but for apps as well. These recommended tools come in the form of both influencer search engines and your average marketing tools, neither of which are exclusive of course. Use this guide to research the business of influencer marketing, current issues and regulations in the industry. It offers a great variety of different tools that you use in order to discover content creators for marketing. To narrow things down, you can add tags to filter by: Beyond websites, NinjaOutreach also lets you search Twitter and Instagram. Platforms supported: Blogs, Twitter, Instagram. It automatically searches the profiles of relevant Twitter influencers and brings you closer to a person that is best suited for marketing your brand. Influencer marketing is de mond-tot-mondreclame van de huidige tijd waarin iedereen altijd online is. And while not all of those analytics are focused on influencer research, Dovetale offers two neat ways to find influencers related to your brand. For example, when you’re searching for people who’ve mentioned your brand or related topics, you can quickly see, and sort by, “reach”: Essentially, this lets you find the most influential people who are posting about you and your niche. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. It also offers niche-relation algorithm analysis that will allow you to discover even more influencers based on the contacts that you’ve already made. BuzzStream’s Starter plan begins at just $24 per month for up to 2 users. That will be able to sell your product — and to a demographic, that matches the people you were targeted in the first place! This feature lets you track your competitors and see which influencers are engaging with your competitors. Also, its wide reach is definitely not a bad thing, but if you don’t make proper use of the advanced search features, you might find yourself scrolling and scrolling for a long period of time. Buzzsumo also has some nice free features that are worth a look, especially if you’re primarily interested in Twitter. Of course, there are obvious pros and cons to each search engine — some might not work the same as another and most are focused on specific social media platforms (be it YouTube, Twitter, Instagram, etc. In the words of its copywriting team, BuzzStream is a tool that helps you “Build relationships. If you want to try it out for free, you will need to register and request a demo. With this tool, you can very specifically discover influencers in a broad range of social media platforms based on keywords, platform, and even brands that they’ve worked with in the past! Out to Influencers, Online Video Marketing to Promote Business, Top Action game YouTubers in All Countries sort by subscribers, Top Gaming YouTubers in All Countries sort by subscribers, Top Role-playing video game YouTubers in All Countries sort by However, it is also the most expensive research engine out there. You can spot them in the responses below. Many of these tools also offer free trials or free tiers, so you can play around with the ones that you find interesting to find the right platform for you. You can also get a 14-day free trial to see if BuzzStream is for you. The tool lets you search Twitter bios by keyword and then compare those accounts to other Twitter users and/or download reports. That’s an incredible 1,500% increase in searches for “influencer marketing” over just three years. The 0 Influencer Marketing & Consumer Behavior orecaststudy 15 Top Social Platforms to Reach Consumers There are definitely some savvy consumers out there who can spot a sponsored post in the three seconds it takes to scroll past it. 3. Those people are called influencers. GroupHigh is another premium service to help you find influencers. Je … As a Chrome Plug-In, you won’t have to constantly switch from tab to tab in order to access the tools offered by a specific website. The algorithm that they use is top-notch, there’s no denying this, but you will not be able to use any of it unless you sign up and up pay their subscription fee (which has been rumored to round up to a couple of hundreds per month.). Of course, as easy as we make it sound, finding the right person can be a lot harder than you’d think these days. subscribers, Top Strategy video game YouTubers in All Countries sort by subscribers, Top Music YouTubers in All Countries sort by subscribers, Top Jazz YouTubers in All Countries sort by subscribers, Top States Music YouTubers in United sort by subscribers, Top Music YouTubers in India sort by subscribers, Top Fashion YouTubers in All Countries sort by subscribers, Top Fashion YouTubers in India sort by subscribers, Top States-Fashion YouTubers in United sort by subscribers, Top Fashion YouTubers in Spain sort by subscribers, YouTube Monetization Much like most influencer search engines, this does offer an analytics dashboard where you can analyze the performance of the influencers that you are interested in. Their pricing is on the heavy side as well. We are an award winning blog that has been helping bloggers & entrepreneurs since 2012. For our last recommended market influencer tool, we have Similar Web. And I really love the Type filters that let you further filter by whether the influencer is a: There are also other filters for activity, verified status, location, and more. This is not a free program, and you will not be able to use some of its features unless you sign up for it. It also cannot be used in order to parse through twitter mentions or actual posts. While anyone can use it, that’s a good reminder that this one is best for blog outreach, rather than anything to do with social media. However, the main reason that we recommend it for influencer marketing research is that it has search capabilities that will allow you to discover influencers based on the constancy of audience engagement, the lists that they are on, etc. But once you have an influencer in mind, Hunter can help you actually get in contact with that person directly via their real email address (rather than an anonymous contact form). Instead of a subscription plan, you get to pay per credit ($30 is the lowest price.). Platforms supported: Blogs, Facebook, Twitter, Instagram, YouTube, Google+, and Forums. And it also includes other features for Twitter analytics that can help you monitor your own account. ). , but also stay on top of influencers as time goes on. It’s a blog-based searcher tool that you can use in order to discover different blogs that are similar — hence the name. The free version of the website is very limited, and you’ll need to sign up for their Pro trial version in order to try out some of the more advanced features they offer. Copyright © 2012-2021 Blogging Wizard. Influencers zijn actief op social media en hebben veel volgers omdat ze consumenten inspireren, vaak op een bepaald gebied (denk aan: reizen, mode, interieur, dieren, kunst, eten, kinderen of sporten). Once you have prospects, Dovetale helps you manage them with lists. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. Influencer marketing research can be a bit difficult. Updated on November 13th 2019. Management, Batch Beyond that, you can also set up ongoing monitoring for specific keywords and view an influencer report to see the most influential accounts for that topic over time. InflueNex is also a great way of connecting to said influencers, allowing you to invite them into a collaboration directly on the website — which makes it unnecessary for you to locate business emails, social media activity levels, etc. SocialiQ - Influencer Marketing Research Tool. Home Extensions SocialiQ - Influencer Marketing Research Tool. Build Buzz.” If you’re interested in influencer marketing, that probably sums up your goals pretty well! First, it has the standard “discover” module where you can search for influencers using keywords and then filter by things like total reach and location. Put simply, Followerwonk helps you find Twitter influencers in your niche. Better yet, Hunter is free for up 100 email searches per month. Advertisements are not as effective on TV or newspaper ads anymore, not to the younger demographic, at the very least. That’s the whole reason for existing! BuzzSumo is one of those all-rounders. However, research on how influencer marketing affects young children (under 12) is scarce and it is unclear how these young children can be empowered to critically cope with this fairly new form of persuasion. Colin Newcomer is a freelance writer for hire with a background in SEO and affiliate marketing. And while they’re not as full-featured as the paid tools above, they’re a good option for bloggers on a budget. At the moment, their pricing starts at around $79 per month and higher — depending on the plan that you end up choosing. The results indicate that influencer marketing on Instagram can be described as a logical process, and that the built in level of trust between influencer and reader is essentially impossible for a brand to build alone with the consumer, which is a very strong argument You can use it to discover relevant influencers on the internet — not specific to platform (although they do have a Twitter-based influencer searcher that you can use if buy into their plans.) Influencer Marketing Research. Pitchbox’s pricing puts it out of reach for many solo bloggers and their pricing has now been hidden from their website, so you have to arrange a demo in order to learn more. Influencers for Brand, Top Role-playing video game YouTubers in All Countries sort by subscribers, Part 2. Payment is based on a credit-basis (per search rather than unlimited per month, year, etc. Unlike most influencer searching tools, this is curated by actual humans not just through algorithms which work but not in every situation. So how does BuzzStream actually help you build those relationships and get that buzz? And Followerwonk and Hunter each provide helpful, but limited, free services. You will need to sign up in order to get started and use this for free. As of right now, the lowest available subscription plan is priced at around $795 per month. So, its limits are fairly obvious in that sense. You’ll also have to contact them if you want to access some of their other features which will cost even more. Of course, payment is usually involved (either in the form of monetary payment on a click by click basis, a percentage cut, etc.) From there, you can quickly add one of those creators to your own list or view more information about them to see if they might be a…”better fit” with your brand. calls itself a “social media and web monitoring tool”. The first tools that we recommend to you are Influencer searching engines. Much like with InflueNex, this is an influencer search engine with a focus. Dovetale brands itself as “Real-time analytics to grow your brand”. The first influencer search engine that we recommend is InflueNex. Bespoke research conducted on your target audience. Analytics are available with this tool as well — which will allow you to analyze the influencer’s growth and their engagement level with their audience. Keyword searcher is available that you can use in order to discover influencers that meet your business’ niche market. And it also includes content and engagement monitoring to see how effective your mentions are. While some full-service influencer research tools (e.g BuzzStream, NinjaOutreach) offer something similar, Hunter focuses solely on finding email addresses. Like BuzzStream, NinjaOutreach is another full-service cloud-based influencer research tool. As of right now, it boasts the largest influencer database (with over 1 million reported.). However, with the help of the influencer search engines and influencer marketing research tools that we introduced above, we hope that we were able to help simplify your process and make it even more efficient than before! Platforms supported: Instagram, YouTube, Facebook, Twitter. Such tools can help you easily find, analyze, and connect with the most relevant and authoritative influencers in your niche. To find influencers, you can search for entire blogs or specific pieces of content. So what are some of the feature differences that might push you in one way or another? Helpful…but most of the other tools can already do that for you. First, it can help you find the most popular content for specific topics. NinjaOutreach will track details on email opens, clicks, and replies so that you can see how efficient your efforts are, as well. It doesn’t do other networks – but if Twitter influencers are what you need, Followerwonk can help you find them for free. But part of that “monitoring” actually includes features that you can apply directly to influencer research. However, it should help you discover influencers similar to ones that already have in mind — for an in-depth comparison basis that will prove that you are making the right choice! At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey.The results? So, you’re relying only on information that is available on their profile. Platforms supported: Finds email addresses. In-Depth YouTuber data analytics are also available on-site so that you can determine the influencer’s current reach, the activity levels of their audience, the channel’s growth tendency over time, etc. You will be able to use this to discover influencers from different platforms, but its tools are centered on copywriting content or Twitter. Influencer Marketing is becoming a media channel. While not part of influencer research, you still might find these features helpful. Back in 2016 (the distant days of influencer marketing), we figured the industry to be worth $1.7 billion. BuzzSumo offers limited searches for free. It also offers a very easy management feature that will allow you to double-down on your influencer marketing outreach and make sure that your progress is kept tracked. So…up until now, that sounds pretty similar to BuzzStream, right? This can also be used by influencers who want to double down and their content and figure out how their channel is performing. That makes the influencer marketing tools that we have to recommend to you down below, very helpful in boosting not only your efficiency but also your ability to make the right decisions! This can be useful for managing your business’ Twitter feed. Of course, just like we did before, we’ve broken down the pros and cons of the tool and the general breakdown of how the tool works and how it can help boost your efficiency! Buzzsumo is a neat tool that can help you find influencers in a few different ways. With TweetDeck, you can keep track of what your competitors are doing and trends on Twitter based on hashtags and keywords. The credit-based payment is different for both websites and apps. The interface itself is a bit full — everything is all in one place. Especially for those who are looking to level up their influencer marketing research ability. Its reach as far as social media platforms go is fairly small. Modern day consumers are blind to billboards and deaf to commercials. It’s impossible to give a single overall recommendation because a lot of your decision should come down to your unique needs and budget. Dovetale starts at $199 per month. First up, there’s Followerwonk. Hunter.io is actually pretty similar to Discover.ly. Can be used for FREE — 54 searches per month, Can be used to discover the email addresses of blog influencers. Has a very wide reach, it doesn’t have a sole focus. Well, for one, it is a chrome plug-in. As stated earlier in this report, 93% agree that Influencer Marketing is an effective form of Marketing, and a full 92% of respondents also answered “Yes, Definitely” or “Somewhat” to the question: “Do you see Influencer Marketing being a scalable tactic in your marketing mix?” Neat, right?! Therefore, caution is needed when implementing this marketing tactic to target them. Disclosure: This post contains affiliate links. Influencer Marketing Research. Check Results for Your Influencer Marketing Research, 3.1 Helpful Influencer Marketing Platforms, 3.2 Helpful Social Media Influencer Agencies, 3.3 Helpful Influencer Management Platforms, 3.6 Top Useful Micro Influencer Platforms, 4.2 Helpful Influencer Marketing Websites, 4.3 Why Do You Need an Influencer Marketing Platform, 4.5 Helpful Influencer Marketing Software, 4.7 Helpful Social Media Influencer Agencies, 5.7 Successful Influencer Marketing Examples, 5.8 Influencer Marketing Tips for Dummies, 6.4 How to Do Influencer Marketing Research, 6.5 Influencer Marketing Research Efficiently, 8.3 Hootsuite Review and Its Best Alternatives, 8.5 HypeAuditor Review and Its Best Alternatives, 8.7 Social Bakers Review and Its Best Competitors, 8.8 Tribe Influencer Review and Its Best Alternatives, 8.10 What's Social Blade and Best Alternatives to It, 9.2 Use Online Video Marketing to Promote Your Business, 9.3 Measure Social Media Impact with Several Ways, 9.5 Know Your YouTube Audience Demographics. A Twitter-based influencer searcher is also available for discovering influential people on Twitter based on their posts, audience engagements, etc. While I personally enjoy using this feature to find competitor’s top-performing content or just come up with topic ideas for my own sites, you can also just as easily use it to find the top-performing posts in your specific content niche (so that you can then connect with the person behind each popular post!). Some examples of our past experience with influencers are below: Measure brand resonance. Once you have your prospect lists, BuzzStream makes it easy to send out personalized emails and automated follow-ups, as well as see data on how effective your outreach efforts are. We update our content regularly for the everyday Instagram influencer! ), you get YouTube performance analysis, specialized rankings, direct influencer contact, and so much more. In the end, Followerwonk can’t compete on pure functionality to any of the previous tools. Discover.ly is probably a name that you’ve heard thrown around in the community before, but how does it actually work? Have you wondered how to go about influencer outreach? For the next portion of this article, we’re going to be discussing a couple of other tracking influencer marketing outreach tools that you can use when you’re browsing the web for influencers that you think might line up with your brand! Now get out there and find some influencers! About a month ago, the Fohr team started to prepare for the effects of COVID-19 on the influencer marketing industry.. We started to dig into how influencer marketing budgets could change and the potential challenges that influencers may face. Doordat het exposure, engagement én direct verkeer genereert, is gebleken dat dit met name voor B2C bedrijven zeer positief uitpakt. But does integrate social media in some ways, like listing a blog influencer’s social media accounts. You’ll need to pay everything you run out of ‘request’ credits (their lowest is $34 for 1000 requests.). Offered by: impulze.ai. Influencers, Influencer If you buy into their plan (or if you try out the free version), you can also get analytics for the influencers that you discover — allowing you to choose whether or not they would be suited for your brand. See The Facts: Influencer marketing effectiveness abounds in 2019. Social Media influencers are the present. In 2018 searches for the phrase “influencer marketing” rose to 61,000. Influencer fraud (including fake followers) was estimated to cost businesses up to $1.3 billion, about 15 percent of global influencer–marketing spending. In the words of its copywriting team, BuzzStream is a tool that helps you “Build relationships. ). It also has a feature that will allow you to discover people on a niche-related basis based on the contacts that you’ve already made. The best influencer marketing research tools for all budgets 1. Estimate YouTube channel value in a click. If you want to try this website out for yourself, you will need to sign up and apply for their free demo. And as you scale up in price, you get features that also make BuzzStream great for larger businesses and teams. He helps clients grow their web visibility by writing primarily about digital marketing, WordPress, and B2B topics. Although Tweetdeck is primarily an influencer management tool, it actually offers a bunch of great features that you can use in order to connect and discover influencers for your marketing strategy. As mentioned, you can expect to pay around $79 or more just to access their databanks. Hunter also lets you save email addresses as leads and track outreach emails that you send via Gmail. Calculator, Find For more control, you can filter by criteria like: Followerwonk’s Analyze tool can also help you create various segments of Twitter users. And then integrations with SEO services like Moz, Majestic, and SEMRush help you filter those influencers to find only the ones with the most authority: Once you have some influencers you want to connect with, Pitchbox helps you send personalized outreach emails, as well as automated follow-ups that they claim can boost response rates by 62% on average. Colin Newcomer is a tool that helps you “ build relationships begins you. The very least that most people probably already know about is Traackr similar BuzzStream... Connect with the most expensive research influencer marketing research out there engineers on the project media in some ways like. Gaining over digital advertisements over several social media Kit to Land brand Deals for hire with a background in and. 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