Fortunately, we made a template for you to help you get started. It’ll also provide insight into what it’s like to be part of your team. No worries, go to review sites like Pick the Writer or Writing Judge to see top-rated writing and editing services. And while we created our template before the pandemic, you can still follow our guide and adjust it as you see fit. The first audiobook is free, according to Driftwood, so trying the service is risk-free and easy. Eliminate inefficiencies, maximize the availability of your assets and reduce time-to-market. Provide a quick intro to your company. Give tips on how to handle the campaign, e.g. Good creative briefs equip influencers with everything they need to deliver based on your goals. For example, you can share your brand’s story or product development details with an influencer and ask them to come up with a creative post. Influencer marketing is a marketing strategy whereby a brand partners with a person to act as a thought leader and impact the buying decisions of a specific audience. Download your customizable creative brief template designed to serve as the blueprint for your next campaign. to. The influencer presents the story in a really simple yet relatable way. Most brands in the fashion, luxury, and beauty industries stated that they see the most return from long-term partnerships with an individual or group of influencers. You understand what products and content work best. Everyone’s talking about influencer marketing these days. Target Audience Here’s a campaign brief template for you to use. Influencer Campaign Goals Slide. Step 3: Campaign KPIs and Goals. For example, retail brand Lo & Sons took to social media to increase awareness about their range of … This is easy because the influencer doesn’t have to go through the trouble of shooting a detailed review and editing it for YouTube. 1. Who Are We? The content doesn’t have to be brand-focused, of course. This video review from Jon Rettinger, a popular YouTuber who makes tech reviews, is a good example: IGTV is another popular source of video-based product reviews. Free Marketing Brief Template for an Influencer Campaign 1. YouTube influencers are a big hit because people love videos. Successful influencer marketing campaigns generate a return of up to $6.85 for every $1 spent. or. You may wish to cite other campaigns you find inspiring. Creative freedom matters to them. With Driftwood being a micro influencer, his audience is very engaged and likely to try Audible. Influencers are one of the key Voices that help brands build value in the fashion, luxury, and beauty space today, so these best practices should be top of mind when it comes to your campaigns. BENEFITS OF A INFLUENCER BRIEF DOCUMENT / TEMPLATE. By the time you’re done reading this article, you’ll be ready to make the right steps to building your brand with influencer marketing. With this free Marketing Brief Template, you can quickly and easily draft marketing briefs without ever having to start from scratch. 8 Influencer Campaigns and Templates to Complement Your Influencer Marketing Strategy. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. Campaign Goals Aug 29, 2016 - Marketing Brief Template: Download a free brief for influencers creative partnership. If your campaign goal is to showcase your products in the market, this is the right kind of strategy. Let’s start by going over the basics (I promise it’ll be quick). 5. In fact, studies have shown that “creating authentic content about brands” was the top benefit of influencer marketing. Think of it as your go-to reference manual for the project — a touchstone — that contains everything from goals and deliverables to KPIs and legal terms. When brands start creating campaigns, they’ll select a relevant template, then replace the highlighted text with their own – making them ready to collaborate in no time! An influencer marketing campaign brief will help you reduce back-and-forth with brand partners as it’ll answer most FAQs. Unfortunately, it’s more complicated than that. An influencer campaign brief outlines the campaign objectives and overall expectations for the influencer and for your company. 7. Brands mostly hire social media influencers because of the easy access to target audiences it gives. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Once you’ve featured an influencer in your content, you have to make sure they notice. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by The guide also includes a template for creating the perfect influencer brief, in order to reduce content revisions and provide full campaign visibility from the get-go. Let’s ensure that you have a good chance to get nice returns like this. Not so fast. When you write a good PR brief you are making it easier for your PR agency to deliver some of the most common benefits with PR activities:. There are nice tools like Buzzsumo and Mention that automate this process. The last thing: don’t treat your brief as a static document. If the influencer agrees to co-create content, you can: Co-creation of content is a win-win strategy because you can learn a lot from each other. Especially if you’re selling to Millennials and Generation Z. So, ask your chosen influencer to provide an in-depth, creative and objective review of your product – after they’ve tried it for free, of course! A poorly skilled influencer is a common reason why campaigns fail. A good brief takes a lot of time and effort. Take a look at the Disclosures 101 for Social Media Influencers, FTC’s guide to influencer campaigns. your current channels. Marketing Materials An Influencer Marketing Brief is a form or a template, which can be used multiple times in approaching Influencers for a certain campaign. Writing a clear and easy-to-understand brief is a must to prevent misunderstanding and other issues. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template … Promotion without any justification is a bad idea, and no influencer worth their salt would agree to it. Their audiences are smaller – between 1,000 and 100,000 – but much more engaged and interested in buying. When a review comes from an influencer a customer trusts, the effect on sales could be amazing. The community of influencers on the platform has also been growing. Learn more, The private fashion community where brands, media and retailers connect to share content. With a prevailing majority of users – over 45 per cent – aged between 20 and 39, it’s a perfect platform to target Millennials. Image source: The State of Influencer Marketing 2020: Benchmark Report. This can help you achieve better results, so be open to suggestions. So, TikTok is definitely worth the try, and the tips you’ve been reading in this post totally apply there, too. Fingers crossed for your success! But writing a brief for every new campaign eats up time you simply can’t afford to lose. Maintaining a list can also provide future outreach options - but you should build relationships with influencers before you actually engage them for a specific marketing campaign. It’s quite possible that the influencer will propose changes based on their experience. 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