Social media influencers are modern-day celebrities. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. Collaboration is educational. Opportunities to collaborate with brands More clients reaching out to you for private work An increase in sales, if you’re selling a product alongside your service They’ve created a community where customers can ask for and share tips, reviews, or recommendations from other users. Their go-to products have been vetted for through hours of testing, filming, and testing again. Working with people outside your company, but have the same goals as you, is truly encouraging. People like results and if brands aren’t seeing them, you can kiss any future collaboration goodbye. To figure out how fruitful alliances are struck, Beauty Independent chatted with beauty brand founders and consultants about the best mutually-beneficial steps to take in a collaboration process. 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To let her followers know about her upcoming make-up collection, Meyer posted a sneak peek of the palette’s packaging on her Instagram, affectionately addressing it towards her loyal “SWAMP FAM!”. The competition had over 800 entries, increasing both brand’s social media following with a highly focused and interested audience. Sign up to our email newsletters to stay up to date on everything indie. If you want to stand out, bring something new to the marketplace. Collaborate with a brand influencer to get beautiful photos that you can share everywhere and get their followers to notice your brand in however the blogger decides to share your photos. The collaboration between Becca and Jaclyn Hill doesn’t look it’s going to end any time soon. To say the Louis Vuitton x Supreme collaboration was a success is an understatement. Share. A collaboration seems like no big deal right? Closes 11th January 2021 + July 31, 2020. I will have a video up all about the collection in the morning!?? It boils down to which brands. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. (Manufacturing, packaging, branding, etc. PR agencies are flooded with emails from aspiring influencers looking for collaboration opportunities. Hey! … Collaborate with aspiring beauty MUAs (makeup artists) – they love natural cosmetics and many share their skin care routine and tips online, so it’s a powerful way to attract new prospects. To generate hype in anticipation of the launch, Hill posted pre-launch photographs of the products on her Instagram, and gave exclusive swatches and details to her followers on Snapchat. Becca and Hill first collaborated in 2015 to release a limited edition highlighter known as “Champagne Pop”. On May 26, Nikkie took to her Snapchat to show her followers exclusive sneak peeks of the products in the collection, inclusive of swatches and product information. Write a short and catchy subject line. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. Try … Collaboration, especially with big companies, can inspire you. Ltd It’s no secret YouTube makeup vloggers are some of the most influential members of the beauty industry. My Instagram and blog are my main focus! Morphe Cosmetics x Jaclyn Hill. Brands can also team up for selfless reasons. Ledger’s flagship product is the Ledger Nano S, a hardware wallet for cryptocurrency that has sold over 2 million units across 165... © 2020 All rights reserved. With global media and news outlets chiming in their opinions (mostly negative) on what brand collaborations are all about. The product was so successful that it broke Sephora’s record to become the store’s most-purchased product on its first day of release alone. For the five years i’ve been blogging, I’ve always reached out to brands and pitched my ideas to them and if i’m honest i’ve never had any drama or hassle in doing so as they worst that can do is say ‘no’. However, executing a successful tie-up in the current noisy consumer goods environment and uncertain social media landscape is harder than it was when people lined up for hours to snag pieces from Target’s high-low collections with the likes of Alexander McQueen, Rodarte and Missoni. Youtube beauty influencers like Jaclyn Hill, Nicole Guerriero, Carli Bybel and more collaborate with big beauty brands to co-create their own beauty products Social media personalities like Meyer constantly share their personal experiences and life stories with their followers, always letting their followers know how important they are to them. Makeup brands need makeup artists who are bold enough to draw attention to their product. Fellow influencer friends like Jaclyn Hill and Jeffree Star also uploaded tutorials using the exclusive eyeshadow palette to create looks that buyers could easily recreate. When the Makeup … Add to Wishlist. The competition can be intimidating, but it doesn’t have to be. Not only have they collaborated with beauty gurus … Becca x Jaclyn Hill. Opa Reviews Beauty. creating three high quality images for them to use. I just start up my makeup brand. From a collaboration with Dell. How To Get Brands To Notice, Collaborate And Pay You As An Influencer; Things To Include In Your Pitch. For the five years i’ve been blogging, I’ve always reached out to brands … Clearly, Makeup Geek listened and promptly suggested a collaboration with Manny for an eye shadow palette in 2016. Some articles are completely full of misinformation and judgement on the blogging industry as a collective. Keep scrolling for some incredible tips on how to start your own beauty brand from some of the biggest innovators in the industry. Makeup Geek is an indie beauty brand known for its high quality, pigmented eyeshadows that come in a variety of colours and shimmers at affordable prices. The beauty influencer expressed his love for Makeup Geek, an indie brand known for high quality eyeshadows, in one of his video tutorials. Andrea is an undergraduate majoring in international relations and East Asian politics. … Build a brand around what's missing in the marketplace. Following a series of themed collaborations from S.Korea’s beauty brands, this is … Even the launch party was well attended by many of her influencer friends who vlogged footage and uploaded it to their own channels. In return, such collaboration earns makeup artist a higher rating and promotes their name. Think about what you wish you could find in makeup but can't. We will arrange for the models and photographer. Before the launch of her collection, Jenn herself hyped up anticipation for the collaboration using all her social media platforms. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. Christy Dawn is committed to ethical, regenerative fashion. This makes it so much easier for you to understand what the brand is about, thus making it also easier to … In 2017, Louis Vuitton’s fashion and leather goods revenue increased by 21 percent to 15.4 billion euros. A self-professed “Swamp Queen”, it is no wonder that the make-up palette produced between Tarte Cosmetics and her is aptly titled as such. Known for her down-to-earth personality and varied content inspired by her life experiences and light humor, Bunny is popular amongst a wider demographic of followers. This platform is fantastic for anyone looking to expand their brand and their influence in the beauty world. Brands will either decline, agree, or start a negotiation — which is why it is a good idea to put your suggested rates in your Media Kit so it can act as a starting point for your potential collaboration agreement. Serious FOMO if you’re not 50 and over. An important part about working with brands is making sure that the collaboration fits seamlessly into your blog. With his weekly videos and through the target message Manny hopes to drive across to his Youtube family, he has amassed more than 1.3 million subscribers on his channel. You will be motivated to try new techniques and use new marketing tools to effectively boost conversion rate. In this collaboration with Innisfree, Paul Frank appears on the brand’s hand cream, nail polishes and stickers. BOOM by Cindy Joseph – Pro-Age Cosmetics Brand. Her work has been featured in WNBC, Fox 5, Direct TV ABC … The larger the brand, the more work we have to do in advance to demonstrate the value of the partnership. The Aaron’s template is very sweet and short and completely to the point which shows that you want to make working relationship with … Because this range of pro-age cosmetics for women is unlike anything you’ve seen on your beauty … An inspiration. They’ve recently launched a new customer-facing enterprise API, which helps brands and influencer navigate their … It’s not easy trying to become a paid influencer, but it’s also not impossible. L'Oreal | Source: Reuters Share. For a shoutout. Run a contest together: This is one of the easiest and most fun collaborations you can do with other … Teen. I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. Although the target audience of the two brands is more similar than, say, Off-White and Ikea, collaborations of this nature can open brands up to new … The social media industry is pretty saturated right now and brands only care that you have a social media presence on one platform. These days, this is becoming quite the trend in India. This is why it is so vital for them to collaborate … According to Manny, “This palette can be worn by anyone and everyone regardless of age or race — I wanted to make sure of that! C ollaborations between beauty brands and fashion labels are always interesting. (@jaclynhill) on May 25, 2016 at 6:24pm PDT. Shara Strand is a Makeup Artist and the Founder of Shara Makeup Studio, a makeup and image consulting studio based in New York City. Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. Emilie Davidson Hoyt, founder of Lather, believed a meditation app with wellness-oriented users would be a good fit for a partnership, and her natural beauty brand … Of clothesencounters Youtube fame, Jenn Im is a fashion influencer who produces fashion, make-up, and lifestyle video content weekly. When the brand collaborated with Tasya Farasya, one of Indonesia’s most popular beauty influencers, they came up with a makeup palette that was priced Rp 499,000, making it … Send an email, ask to collab, get a response and … By constantly sharing not just their beauty and lifestyle advice, but also their personal experiences and life stories, these social media influencers make themselves relatable to their millions of followers, and interact with them like friends. Consumers trust that these makeup maestros know their stuff, and to them, it’s almost like getting makeup advice and tips from a friend, or supporting a friend in their passion! The French group said it was looking to … The eyeshadow quad from the collection is affectionately named “Jenn Ne Sais Quoi”, while two of her lip products are named “Jenneration X” and “Dohee”, Jenn’s Korean name, respectively. From a luxury beauty brand’s perspective, collaborating with Beauty Evolution is a low cost investment with plenty of upside. In our 2018 Influencer Marketing Report, influencer collaboration for events was the second-most popular scenario for engaging with influencers (28.1% of professionals surveyed said they choose to work with influencers mainly for events, second only to product launches with … The K-Beauty Advocate – Althea. Jenn Im’s collaboration with ColourPop Cosmetics features vibrantly coloured lipsticks and playful eye shimmers that are reflective of her cheerful personality. This is a more lenient way of collaborating. Known as a “glimmering goddess” for her artist sculpted cheekbones and on point highlight, Jaclyn Hill sure knows her makeup. This personal touch makes consumers feel more involved in the lives of these influencers that they respect and look up to, and this is exactly what drives consumers to want to purchase makeup products recommended or produced by these influencers. ), 22 Bold Indie Beauty Predictions For 2021, Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, These Entrepreneurs Are Encouraging Black Women To Take Command Of Their Sexual Health, The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution, Six Key Factors To Think About When Selecting A Logistics Partner, Three Critical Steps For Bringing A Beauty Product To Market. Makeup Geek definitely picked up on this comment because the brand then approached Manny to do a collaboration and the rest of course is history. Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. OPA - Collaborate with Beauty & Grooming Brands. This is a great way of collaborating with influencers that helps them gain credibility. A clear suject line is important – nothing salesy or spammy. I am looking for the MUA who is interested to collaborate with us. (Reg. A photo posted by J A C L Y N ? Email us at [email protected] or call 1.800.792.5330 To give you a starting point, you need to find a brand’s email to send a pitch. Organic or natural dyes are used, and... Love Yourself is a meal delivery service catering to the busy city-dweller in London. Influence is audience reach (number of followers) multiplied by brand affinity (expertise and credibility) and strength of relationship with followers. Fenty Beauty x HEYTEA. In 2016, Becca and Jaclyn Hill came together again to produce a capsule collection that included a limited edition face palette and a range of champagne pop highlighters. Whether it’s makeup brushes or eyeshadow, a good makeup artist knows how to highlight each product. With over 3 million Youtube subscribers, Jaclyn Hill is a professional makeup … With multiple benefits and free bundles, beauty brands offer an easy extra income… and lots of fun for influencers who enjoy playing around with beauty essentials. by creating a video for your audience using only that brand’s items. 2. Usually your first collab is a “test”. Save my name, email, and website in this browser for the next time I comment. Beauty sensation NikkieTutorials and cult beauty bread Too Faced teamed up to create a full collection of makeup named “The Power of Makeup”. Judging from the dedicated hashtag to the collaboration, #nikkie4toofaced, this collaboration will sell out at Sephora stores faster than we can say “Too Faced x Nikkie Tutorials”. Beauty brands also deliberately pursue partners that make sense for their purposes. The beauty of this collaboration was the relevance of each brand’s existing audience for the other – making it mutually beneficial. Pitch second. On April 29, Fenty Beauty announced a collaboration with the buzzy bubble tea brand HEYTEA to promote Fenty Beauty’s new Cheeks Out cream blush collection. Sephora, the cosmetic retailer, collaborates regularly with beauty experts, popular bloggers, and vloggers. Promote a cause. Not only have they collaborated with beauty gurus such as Bretman Rock and Laura Lee; but by far the most popular influencer creation has been by Jaclyn Hill. … Morphe Cosmetics is another big name when it comes to beauty brands that collaborate with bloggers. Comment By Reuters October 20, 2017 14:43 L'Oreal has opened a beauty workshop, where it will develop new tech products like sensory hairbrushes with 10 start-up brands as it looks to ramps up its digital inventions. MUA Wanted to Collaborate with Makeup Brand for Photoshoot Victoria, Australia Listed by View details Makeup Artist. The first Eddie Bauer edition Ford vehicle debuted 35 years ago, and Target marked two decades of designer collaborations this year. Certainly, befriending a fellow brand isn’t a novel tactic. BeautyClout: BeautyClout is a platform that helps beauty influencers and beauty brands connect. Founder: Maria Maria Hatzistefanis Launched: 2013 Why it's so innovative: While Rodial, also created by Maria Hatzistefanis, was already popular, Nip + Fab was a more affordable side of the skincare entrepreneur's empire. Followers are thus made to feel like friends to these social media influencers, and who wouldn’t like to support a friend in their new endeavor? DHC x Cinderella. If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like you’re not trying to engage with your audience yourself. If you want to collaborate with brands then you should keep your pitch simple, short and sweet. The collaboration is the latest in a string of beauty … Network first. Include a direct link to your Instagram and … For those who don’t know, collab is short for collaborate, (this term is quite often used in the blogging biz). Get free products to review and share experience on social media. Hey! Before you get started. Ideally, it should blend right into the types of things you normally write about. Here are 5 successful examples of how cosmetic brands have capitalised on this social media marketing trend to generate hype and boost sales. Buy from Innisfree in Korea or put up a request on Airfrov #5 A’Pieu x Doraemon One thing I loved about S.Korea’s beauty brand is the wide range of BB cushion and it’s affordable price tag. You don’t want sponsored content to stand out as a blatant advertisement. Attended by many of her influencer friends who vlogged footage and uploaded it to their nearest Sephora counters pick... Who produces fashion, make-up, and lifestyle video content weekly and beauty brands that collaborate with:... Out as a collective s items with bloggers story with your audience through a blog post “ test ” Island. With a highly focused and interested audience closes 11th January 2021 + July 31,.! Line is important – nothing salesy or spammy July 31, 2020 to review and experience! Of designer collaborations this year prosperous, long-term collaboration and brands only care that you have a social media.... On May 25, 2016 at 6:24pm PDT the platform offers the of... 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